Bachelor of Science in Media Arts and Design, Creative Advertising concentration
Educational Media Minor, British Media and Communication Minor
JMU Semester in London Study Abroad Program May 2023 - July 2023

James Madison University

Education

August 2021 - December 2024

  • Conducted market research on trends & engagement.

  • Assisted in content creation and social media community management (e.g., amplifying posts, responding to comments, writing copy) across Instagram, X, and TikTok, accounts with followers ranging from 2k to 220k.

  • Worked with high-end clients like Searchlight Pictures, YouTube, and Google.

  • Researched relevant cultural happenings and social media trends while delivering social-fist examples, focusing on campaign strategies and specific audience appeal.

  • Actively monitored social communities for sentiment snapshots, community trends, and cultural beats.

  • Participated in team brainstorming and campaign projects.

Experience

Everybody at Once

September 2023 - December 2023

Social Media Analytics and Branding Intern

Leadership

Director of Public Relations

Alpha Sigma Tau Sorority, Psi Chapter

  • Curate and manage dynamic content for @astjmu and @tausatnight Instagram accounts.

  • Creatively direct multiple photo/content shoots throughout the year from planning to execution.

  • Create visually appealing graphics and compelling copy for philanthropy events, recruitment, Panhellenic events, wellness, DEI, etc.

  • Foster positive online community interactions by responding promptly and professionally to comments and messages.

November 2023 - Present

Director of Fundraising

  • Planned and executed successful fundraising events, raising over $1,500 for philanthropic causes such as Girls Who Code, Dress For Success, Alex's Lemonade Stand, and JDRF.

  • Assisting in executing AST’s annual Parent’s Banquet, hosting over 800 people.

Alpha Sigma Tau Sorority, Psi Chapter

December 2022 - December 2023

Adobe InDesign
Adobe Photoshop
Canva
Google Docs Editors
Microsoft Excel
Microsoft Powerpoint
Microsoft Word
Slack
Smartsheet
Squarespace
Art/creative direction
Brand identity
Community management
Content creation

Technical—Soft

Skills

Copywriting
Digital Marketing
Project management
Social media (Instagram, TikTok, X, Pinterest)
Adaptable
Always willing to help
Attention to detail
Creative thinker
Interpersonal and group communicator
Passionate
Problem solver
Team player
Time management
UX Design

Achievements

3.490 Major GPA | 3.335 Cumulative GPA

JMU Student Organization Awards & Recognition 2023-2024 Sorority Woman of the Year

April 2024